In present day business world, having a website for any small, medium or large business is a must for gaining on the commercial front. But only having a website does not matter, it should also be well designed and user friendly. Some business establishments do not pay heed to the quality, usability and content of their website. They have a business website for the sake of having it. Such business websites will be cluttered, ambiguous and clumsy. It is better for such business establishments to not have a website rather than having a badly designed website. The ways in which a good website increases your business are:
For any given business establishment whether small or medium or large, having a website with a simple design will do wonders. The home page should have just enough links required for easy navigation of the website. With minimally designed tabs and layout, the website should be user friendly and clutter free. Color schemes involved in the design should be minimal & pleasant.
Give an option in your website design for comparing your service or products. Comparing products or services will help the customers to make faster decisions on buying your services or products and will generate effective leads for your business. This saves the customers from toggling between product pages trying to remember their features.
The content flow and the information flow in the website should be logical. Proper citations & references should be there for the articles in the website. The articles and the blogs should have author's credentials. The website should have an archive of past content. The content in the website should be constantly updated according to necessity. The language and the style used for writing the content should be interactive, simple & succinct.
The website should be Search Engine Optimization compliant so that you get higher rankings in the SERP's. SEO will ensure the use of proper keywords, back links, image tags, title tags and other SEO features and will increase the ranking of your website in search engine results. Higher rankings mean higher traffic to your website, increasing leads and business.
Use of white space in website designing is a feature that should be judiciously used. In the pages of the website where scanning and searching is done, the white space should be kept to minimum. Having whitespace in your website is a must, but should not be too high making the web pages too long.
Popup blockers are designed by programmers for a reason. Popups are really annoying and are major impedance in the usability of a website. Hence, popups must be completely avoided in your website and also avoid any annoying graphics. A website becomes user friendly, when it is free from all kind of distractions.
Meet your user expectations by having a usable site. The important characteristic of a website is its ease of use. A usable website will give you competitive advantage over your competitors. You can measure the response of potential and current customers by using tools like User Testing. You can also use Google Analytics to find the bounce rate, time on site, referral traffic and other valuable data for improving your website.
Hence, a well-designed website with all the above stated features will surely increase your business by many folds. I would suggest all the business owners to give ample consideration for their website design, so that it will reflect positively in their business endeavors.