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Coming on the first page of Google search engine results is the dream of any website owner as it brings in more valuable website traffic to the concerned website and increases the related business. The first page of the Google search results receives 95% of the total web traffic, while the subsequent pages get only 5% of the web traffic as stated in a study. Google always keeps changing its search engine algorithms and in a year it almost changes it 500 to 600 times. Once in a year, Google rolls out major algorithm updates like Google Panda and Google Penguin. While optimizing a website for search engines if one considers these algorithm updates, then half of the war is won. Hence, in order to rank your website to come on the first page of Google search engine results, you need to implement Google algorithm updates and employ revised SEO processes.
You can follow the below given 3 tips in order to rank your website on the first page of Google search engine results:
- Use Local Keywords
Using local keywords that are most used for searching your website or the products or services related to your website is a common practice in Search Engine Optimization (SEO) techniques. SEO takes time and you must give due consideration for it to fetch higher rankings for your website in Google. You need to just focus on the local traffic by targeting keywords related to your address so that you can get high local traffic to your website. Competitive regions may be targeted after the main goals for SEO are achieved.
For example: Texas Restaurant
These words can be used to rank a restaurant in Texas by using the location keyword.
- Give Proper Location Data
From studies, it has been inferred that offsite location signals are one of the major influencers of Google’s ranking criterion for websites in its SERPs (Search Engine Results Page).
Google is continuously upgrading its algorithms and with new distinct features, it uses the offsite location signals to check the legitimacy and the proper address of a business given in a website.
Your name, address and phone number for your business should be correctly mentioned on your website. If you give fake data for this information, then your business success rate and your website ranking will go down.
Google map listings will give your correct location, name and phone number and your prospective customers can easily call you on the way to your business place. Try to get reviews on Google map listings and also get reviews about your business from your clients, which will have a positive effect on your Google rankings and may propel you to the first page of Google SERPs.
- User Experience (UX)
Giving an impeccable user experience should be the main goal of your business website and it has an enriching effect on the website structure and SEO throughout the website.
A poorly executed UX will adversely increase your bounce rates and decrease your conversions.
Search Box: If your website has many web pages, then it is good to have a search box, where the visitors can search for what they are looking for. For a website with few pages, the search box is not required.
Navigation: Your website should be designed in such a way that it becomes easy to navigate for website visitors. First-time visitors must easily get what they want on your website. Hence, arrange similar pages like products and services together and follow the same throughout the website.
Genuine Content: You should always fill your website with original, attractive and user relevant content. Whether it is images, videos, blogs, infographics or others, it should be original to attract users or prospective customers visiting your website with a buying or deciding intent.
Give Breadcrumbs: Use breadcrumbs or visual back buttons to guide the website visitors to move easily through web pages without getting confused. With the help of these breadcrumbs, search engines will easily correlate content in different web pages.
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