In today's digital age, every business must have an online presence in order to reach potential customers across the globe. Specially, small business as they don't have the benefit of widespread brand recognition.
Building your small business to compete online can be challenging. The success of small businesses will depend on the ability to create a digital plan with precision and engagement as primary goals rather than making your reach more expansive. So, how do you make sure that the consumers find and choose your local business advertise? By using a mix of digital marketing strategies viz. website, search engine optimization, and social media are a few to name.
Claim your small business on local directories like JustDial or platforms like Google, Yahoo, Facebook and many more. Grip your presence on them with content about your small business. You may even use Google Adwords, Facebook ads, Twitter ads - to get the word out. Make sure to focus on targeting only local customer with specific keywords they might use to find your products or services.
The website must be optimized with local information like your address and geo-targeted keywords. In order to gain local customers through online strategies, you must build unique search strategy focusing on people searching for your services or products near you. A small business website needs to have information about services offered and products that match the targeted keywords people are searching for. With premium content, you can give your business a new identity.What type of call-to-action works for your business on the website?
Your website can also offer coupons, free demo, consultation or review or some other "benefit" to customers, so that they are willing to share their contact information.
Blogging on your website is a big recommendation. The business must understand the ins and outs of SEO to get this working for you. Make sure that the posts are relevant and interesting to your customers if you want them to generate sales. Have images, quotes, or questions in order to generate additional views, shares, and subject relativity.
The best way to produce almost double the marketing leads in comparison to trade shows, telemarketing or direct mail is social media. Promote your business with Facebook, Twitter, Instagram, Pintrest, etc. To make it work you need to update at least daily and monitor the page for comments. Like it or not, you "share" your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.
Measure, monitor and keep a track to your progress from time to time and find out what is working and what isn't.
Best utilize these channels in order to take your digital marketing efforts to the next level. Hopefully you can already see a strategy or two that is best for you. Focus on what works and ignore what doesn't as every business is different!