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We all know that BJP won in 2014. The 2014 electoral outcome was historic. There is definitely no prize for coming second in an election. All you get is five years to analyze what you did wrong. Being out of power can be really depressing, especially once you have tasted it. However, if public perception is not in your favour, then however high profile you might be, you are likely to be dropped. Electoral outcomes are notoriously difficult to predict in India’s fragmented, hypercompetitive democracy. One year in advance, many details of the 2019 race remain unknown, but its structural drivers are quickly coming into view. In politics, even a week is enough to swing voters, either in favour or against. As we move closer to the next general election, BJP seems to be refashioning its strategy to gear up to the challenge of 2019 with a much-reduced credibility. The BJP has to completely isolate the Congress. By marking Congress leaders in some states with the corruption tag, the BJP will make it harder for others to ally with the Congress. To increase the distance between potential allies and the Congress to such an extent that there is no other game in town should the BJP need post-poll alliances.
Mass media’s most common platforms include newspapers, magazines, radio, television and the internet. The general public characteristically depends on mass media to access news, ranging from political issues, social issues, entertainment and business news amongst others. India has become a digital society where social media has embedded itself in the lives of people. Inevitable, election campaigning has been slowly shifting towards the digital arena in the past few years. Facebook and WhatsApp have become the primary methods for sharing content and opinions. Even though social media is a great tool for campaigning, the present state of online advertising and marketing faces a huge threat due to fake news and tailored content to sway voters. More than half of all voters and at least one person in every household in India is now digitally connected via a smartphone. Digital India may take time, but India’s Digital Election is coming!
What happens in the elections will determine our individual and collective future – more than at any time before. India is a young nation. We have lost a lot of time over the past decades in pursuing policies that keep taking us away from the path to prosperity. This election offers yet another change moment. Be aware of the games the politicians and their parties play and vote wisely – for India’s First Prosperity Prime Minister. In approximately twelve months, Indian voters from Kanyakumari to Kashmir will go to the polls to select their next parliament. The country’s 2019 general election like previous contests will be the largest democratic exercise in world history. More than 850 million voters will be eligible to help determine which political party or alliance will form the government and, in turn, who will serve as prime minister.
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