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Top 10 Trends That Will Transform Digital Marketing In 2018
Here are some reliable digital marketing trends for the year 2017 that can be revolutionized. Let’s look at a few facts on which your focus should be to build effective digital marketing strategies.
- Digital video advertising:
With the emergence of the high-speed internet, videos are more popular than ever before. Videos convey the message, emotions and brand quality quite effectively. And videos are preferred by an audience more than other forms of content.
The video goes from brand to demand to sales and service. Video advertising helps brands expanding their use of video throughout the entire customer journey to help them build better relationships, educate and convert buyers, and improve customer satisfaction. From lean-back to lean-forward Video goes interactive. Personalized video brings the viewer into the story (literally). Video marketing becomes a core competency within marketing organizations Marketers embrace the power and potential of video analytics. Social media channels such as Facebook, Twitter, and LinkedIn are now equally, if not more, important channels for video syndication for brands in many different industries.
- Personalised content:
Personalization has been a key trend in digital marketing for a number of years. Delivering personalized experiences to customers is clearly a top priority for marketers. Marketers that deliver personalized web experiences are getting double-digit returns in marketing performance and response.
- Mobile advertising:
Mobile phones have transformed from a basic requirement to the need of the hour. This change in our lifestyle has been a key player behind the prodigious growth of the digital adverting industry. Native ads have been a key factor in stimulating the growth rate of digital advertising. In digital advertising banner ads have been lingering since its arrival. Mobile banner ads are as effective as they are in any online ads.monetization of mobile ads in digital advertising is an effective way of making money in the mobile sphere. Over the period of time, mobile users have increased from 5% to 60% and are expected to grow up to 80% in the coming years. The stimulating growth rate of mobile users shows how mobile ad sphere is the best place for advertisers to tap the maximum number of audience in an efficient way.
- Advertising network.
It helps to reach the right people at the right time. Your product/business gets found by people who are searching for it when you advertise your network. By advertising locally or globally target your customers within a set of distance from your business or certain regions, cities or countries.
- Content marketing:
Content marketing is being used by 86% of businesses. Effective content will make readers Subscribe to your content. Share it with others. By Repeating this many times over to build a loyal audience for your digital business. There’s a big audience out there for almost every topic under the sun. But there’s an equal amount of companies and brands competing for them. You need the right formula to stand out, stay on top, and keep growing your base.
- Social media marketing:
Social media channels such as Facebook, Twitter, and LinkedIn are now equally, if not more, important channels for video syndication for brands in many different industries. Social networking websites allow consumers to express their needs, wants and values, online. Social media marketing helps connects consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instil a feeling of loyalty into followers and potential customers.
- Digital transformation becomes a must.
Digital marketing will force many companies to realise its importance in today’s market. Success in the digital economy doesn’t just depend on your business’ ability to implement the digital technology. You must be astute at rethinking strategy, culture, talent, and opportunities that may or may not reside within the traditional boundaries of your industry.
- Internet of Things (IoT):
The mass amount of information being created by the IoT has the power to revolutionize everything. The amount of the data produced by the IoT will force mobile providers to move faster than 5G.
- Paid search-AdWords:
In order to be competitive, you need to be found online at the top of the search results. Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Paid media has a purpose beyond the buying stage. It’s relatively simple and definitely affordable. It can open up worlds of opportunity for your business.
- Customer experience:
Customer experience is already driving digital marketing. Facing a major disruption of the industry, companies have to rethink their customer experience to remain attractive. Companies have to synthesize the new strategies deployed to target customers, shorter contents, more personalized and instantaneous, like video or infographics will play a key role.
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