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Top 18 Reasons To Build Your Website With WordPress Over HTML
Only 53% of small businesses currently have a website and 19% do not have a website just to avoid the cost of designing a site. They hardly realize that it costs only about Rs. 6000=00 to set up and launch a website. One can buy a domain name, host website, install WordPress and buy a WordPress theme to set up your website within a few minutes.
WordPress is the best content management system (CMS) which allows you to manage your website from a user-friendly interface. This software allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all. WordPress is not just a platform for blogging but it now powers more than 25 per cent of the Web. It is used for building business websites, build eCommerce sites, and much more.
The following are the main advantages of using a WordPress to build a website.
1. Save time and money
In order to boost online business, small and medium-size companies use WordPress against custom-built HTML. Even a layman can set it up and make changes easily. Hiring a design firm is feasible only for large companies. Moreover, the hosting and maintenance fees are an additional cost. WordPress does not charge any money to use it so it is very cost effective. They do not charge even if your site attracts more traffic. WordPress is also open source which means that one can change or improve its source code based on one’s choice to customize the functionality of one’s website.
2. Build Any Kind Of Website
One can virtually build business websites, social networks and much more by using WordPress. Even some of the most popular brands and leading companies are using it.
3. Cut down maintenance cost
Any website needs regular updates to the latest standards, optimize it for mobile devices, ensure cybersecurity, adding new pages and content and so on. One needs a web designer for a customer-build website. They charge exorbitantly for the website maintenance. However, you can update WordPress with one click, install security plugins to protect your website and even add and manage all the website pages, all on your own. It saves a lot of time and money.
4. Thousands Of Themes To Choose From
WordPress gives you access to thousands of beautiful WordPress themes to build different types of websites. You just need a quick google search to build your own website. WordPress also offers you high-quality premium themes at affordable prices.
5. Capability to upgrade a Website With Plugins
WordPress plugins allow you to upgrade the functionality of your website. These plugins can be used to create a contact page for a website, add a checkout system, enhance SEO, add extra security and create landing pages. There are more than 43,000 plugins available on the official WordPress Plugins database and over 4,100 plugins on CodeCanyon. You can add any functionality to your existing websites such as adding a contact form, adding a reservation system, adding a photo gallery, and much more.
As the business grows, you have options to scale your website.
6. It’s Beginner Friendly
One does not need coding knowledge or web design skills to work with WordPress. It comes with a user-friendly interface which makes it easy for you to manage an entire website from a single dashboard.
You can add new pages, posts and media onto your website, using the Live Editor. And you can visit the Appearance section to customize your website appearance by adding a new background, widgets, headers and menus as well.
7. Continuous Support And Updates
WordPress offers a premium quality user experience. WordPress is trusted by millions of users around the world. WordPress updates are released thrice every year. Worldwide systems automatically get updated with new features and plugins. It is backed up by 24×7 customer support.
8. Supports Mobile Devices
WordPress supports all mobile platforms and screen sizes. The website versions are the same for desktops, smartphone and tablets. Most of the themes provided by WordPress are responsive and have options
WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.
9. Better Security
Want to add enterprise-level security to your website? It’s as easy as installing a plugin. WordPress is popular because of its security measures. WordPress plugins protect your website from hackers, malware,
10. Easy SEO Implementation
Optimizing your website pages and content for search engines could be laborious and time consuming. HTML website needs a lot of time and labour to optimize them for keywords and descriptions. However, WordPress does not pose the same problems. Popular search engines, like Google and Bing, give higher ranks to websites that use WordPress. This is because the CMS’ framework makes it easy for the search engines to function at an optimum level.
11. Start A Business Blog
Companies which have a blog receive more traffic to their website than companies that don’t have a blog. It’s a crucial element for generating leads and increasing sales.
12. Easy Content Management
WordPress dashboard gives you the freedom to experiment with plenty of functions like uploading multimedia content using the drag-and-drop interface, schedule posts to be published at certain times, create galleries of your images and adding cool widgets to customize the sidebar. And none of it will involve writing a single line of code.
13. Turn Your Website Into An Online Store
Plenty of online stores, such as Marks & Spencer are powered by WordPress. Plugins enable the users to set up online shops with their new or existing WordPress websites.
14. Integrate Third-Party Services
WordPress can enable your website to work with different third-party services and apps, whether it is for a payment gateway or for installing an automatic backup system. You can connect your website with Salesforce to track and collect important customer data, with the help of plugins that allow you to do that without any hassle.
15. Translate Website Into A Different Language
If you’re targeting a global audience through your business website, it’s important that your website content is accessible in different languages which people understand globally. HTML website could be time-consuming and requires a lot of people to translate the content into different languages and create different versions of the website. WordPress plugins equip you to translate your website into 40 different languages and also show the content in each language separately by creating a WordPress multisite.
16. Build A Premium Membership Site
Building a membership site can be useful for trainers, coaches, and professionals who offer exclusive content, such as online courses and tutorials.
You can host your premium content through your WordPress website, which can be accessed only by your registered users.
WordPress plugins like Paid Memberships and Magic Members, help you to host your premium content, which only your registered users get access to.
17. Improved Marketing Solutions
WordPress can help you to pull in more people to sign up for your newsletter and generate more leads.
WordPress can enable your website to show popup messages, collect emails, in build social sharing buttons and create welcome mats.
You can also connect your social media channels and use apps, like JetPack, to automatically share them on your Facebook, Twitter, Tumblr and Google+ pages and publicize your content.
18. Effortless A/B Testing
A/B testing, or split-testing, is an integral part of every business to help increase your conversion rates. WordPress can easily connect with third-party apps and integrate A/B testing services, such as Unbounce and Optimizely. This helps you to create landing pages and run split-tests to improve your website’s ability to pull the traffic and increase the sales potential.
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