Enterprise Website and Marketing Solutions for a White-labeled OTT Platform Provider

Project Awareness

The client is a media technology company providing end-to-end OTT platform solutions, broadcast and digitization solutions. The company utilizes its decade-long experience in OTT and broadcasting technologies to provide next-generation immersive video experiences by incorporating AR, VR, deep learning, and context-aware technologies. The business offers a range of products suitable for all segments of customers and verticals.

Client Objectives

The website’s outdated design and functionality did not reflect the OTT solution provider’s innovative capabilities, making it difficult to attract and retain visitors.

High bounce rates and slow loading speeds, due to outdated content and subpar website performance, negatively impacted the user experience.

Existing SEO efforts of the OTT solutions provider were ineffective, leading to poor search engine rankings and limited organic traffic.

Inconsistent branding and messaging across digital platforms diluted the client’s market positioning and brand identity.

The website failed to effectively engage users, resulting in low interaction and a weak lead conversion rate.

Zerozilla’s Solution

Services Offered:

UI/UX

Enterprise Web Development

Content Marketing

Digital Marketing

Resolution Approach

UI/UX Design Solution

Creating Website Structure: We strategically designed the website structure to align with the OTT solutions provider’s offerings and marketing objectives, ensuring a seamless integration of user journey and business goals.

Crafting Brand Kit: Developed a cohesive brand kit to maintain consistent branding and messaging across all digital platforms, creating a unified brand identity.

Actual Design (Figma): Using Figma, we created modern, engaging website designs that not only enhanced visual appeal but also ensured an intuitive user experience, setting the stage for improved user engagement.

Interactive Elements: Added interactive elements such as animations, hover effects, and dynamic content to engage users and make the browsing experience more enjoyable.

Enterprise Web Development

Choosing ReactJS Tech: We selected ReactJS for its efficient component-based architecture, which supports long-term growth and integration with new technologies.

Content Development: Aligned content creation with the new UI/UX design, producing compelling, SEO-optimized content that resonated with the target audience.

Proper CTAs and Lead Magnets: Strategically placed calls-to-action and lead magnets to drive conversions and capture leads, seamlessly integrating with the overall user experience.

Performance and Speed Optimization: Enhanced website performance and loading speed, significantly reducing bounce rates and improving overall user satisfaction.

Regular Maintenance: Implemented regular maintenance protocols to ensure the website remained up-to-date and secure, fostering trust and reliability among users.

Content and Digital Marketing

Comprehensive SEO Strategy: Conducted in-depth keyword research, implemented on-page and technical SEO improvements, and executed off-page SEO tactics, resulting in higher search engine rankings, increased organic traffic, and improved online visibility.

Targeted Social Media Marketing (SMM): Developed and managed a content calendar featuring engaging visuals, videos, and posts tailored to the target audience, fostering greater engagement, expanding the client’s social media presence, and boosting brand awareness.

High-Quality Content Creation: Produced SEO-optimized blogs, insightful case studies, and articles, establishing the client as an established name in the OTT solutions space and driving traffic to the website.

Compelling Video Marketing: Produced product, promotional, and informational videos related to the OTT domain to visually communicate the client’s value propositions, driving higher engagement and retention rates.

Performance Marketing Campaigns: Launched targeted Google Ads to drive qualified leads and support recruitment efforts, ensuring measurable returns on investment.

Personalized Email Marketing: Developed targeted email campaigns for different products and services, nurturing leads, and enhancing customer relationships through tailored content.

Effective Lead Generation: Achieved a steady flow of organic leads per month through a combination of strategic SEO, content marketing, and social media efforts.