Project Awareness
With a diverse portfolio of clients spanning various industries, our client, an IT and tech business sought to support their customers by bringing multiple social media platforms into a single, cohesive platform.
Client Objectives
- Development of a web application to plan, manage and execute activities like social media campaigns across multiple social media platforms like Facebook, Instagram, YouTube, LinkedIn, and X.
- Implementation of social media platforms APIs for seamless data synchronization.
- User-friendly interface for easy navigation and efficient management.
Zerozilla’s Solution
Technology
Stack Used
React JS
Node JS
Our Development Approach
- Created a portal integrating multiple social media platforms into a single interface, simplifying management and access.
- Created a feature to schedule posts in bulk using CSV files, saving time and effort in scheduling multiple posts.
- Created an inbox feature for user-to-user conversations, streamlining communication within the platform.
- Enabled users to manage their accounts, including password changes and optional 'remember me' login functionality for convenience.
Value Unlocked
- Users could now conveniently manage and access multiple social media platforms from a single interface, enhancing efficiency and reducing the need for multiple logins.
- Users could communicate seamlessly within the platform, facilitating collaboration and interaction among users, which enhances engagement and fosters community building.
- Implementation of subscription-based services facilitated recurring revenue streams for the client.
- Seamless integration with social media platforms APIs enabled real-time data synchronization and improved workflow automation.
- User behavior analysis tools provided valuable insights for optimizing marketing strategies and enhancing brand engagement across social media channels.
- Enabled users to upload content to public pages directly from the portal, streamlining the content creation and publishing process.
- Users could save significant time and effort by scheduling multiple posts at once, improving their workflow and allowing them to focus on other tasks.
- Users had greater control over their accounts, including the ability to change passwords and utilize convenient login options like 'remember me,' enhancing security and user experience.
