How to find keywords for product and category pages in eCommerce?

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You would know the struggle to understand the audience and their requirements, especially when it comes to e-commerce. With changing trends and evolving mindsets of shoppers, e-commerce witnesses demand for thousands of products and customized queries online. There needs to be extensive research on understanding the buyer journey and optimizing your eCommerce website. When we talk about representing an online shop, knowing how well we present ourselves online and how easily our prospects can see our online shop is essential. 

Online eCommerce spaces with thousands of products and categories will have more significant SEO goals to fulfill. The real effort is to understand each product, specifications, feature, and USPs and optimize it considerably to get good SEO rankings. 

If you are thinking of adding more product and category pages or starting it from scratch, here is how you can start with the basics of SEO, and probably the essential step is to find “KEYWORDS.”

Giving it a brief, “Keywords” are those words that customers type in the search engine to search for a particular product online. One customer can search for a product in at least 10 different ways. Likewise, an SEO strategy needs to be established with strong keyword analysis to understand the thought process and predictions of what people might search for in a particular product or category. 

To start with, here are a few steps to lead you in finding keywords and optimizing the category pages for customer good. 

Keyword tools: 

Keyword tools like SEMrush, UberSuggest, and Google Keyword planner are fundamental for any SEO strategy. Free versions of these tools can give you reliable data. Still, paid tools can make half of your effort easy by providing competitors’ keywords, Volume, CPC rate, trends, and valuable information that can help you build a strong foundation for your eCommerce website.

Keyword tools give you an overview of where your website stands regarding SEO. Using keywords from medium to low competition can help you reach out to audiences looking for specific/niche products. 

Amazon and other eCommerce sites

Amazon and other eCommerce sites that are the platforms for a plethora of products cover all the possible outcomes and niche requirements of the consumer. eCommerce sites are like search engines that carry the latest information about what the users are looking for.

The insights from these eCommerce websites can lead you to reliable keyword research.

Also, exploring the category pages of eCommerce sites and their product descriptions can help you further with keyword research based on a particular product or niche. 

Competition analysis

A competitor keyword analysis is understanding what keywords your competitors are ranking well. Many powerful SEO tools will access you to the keywords your competitors are using. By running an audit of your competitor’s website, you will receive the data on the following:

  • Keywords your competitors are ranking well
  • Keywords from organic traffic
  • Keywords from other competitors of which you are not aware 
  • Keywords comparison between your domain and your competitor’s domain
  • Finding keyword gaps – Analyzing each of the keywords that your competitors are ranking well but you lag. 
  • Find keywords that you are doing well but your competitors rank behind, and there you get an opportunity to improve your ranking and top for that particular category/product. 

A competitor’s keyword analysis is a valuable strategy for analyzing your eCommerce site. Building a robust and core SEO approach is also helpful if you’re starting it from the ground. 

Google Suggested Searches: 

Suggested searches from Google give you real-time keywords based on the user’s recent activity. 

The Google Autocomplete option makes searching keywords that fall under the same search intent easy. Google Autocomplete option is when the users search for a particular product, and google gives various autofill suggestions considering the past activity of the users.

Since the queries are practical and up-to-the-minute, autocomplete suggestions can be the effective and easiest way to collect keywords. 

Likewise, “Related searches” and “People also ask” from google cover the broader perspectives of users that help in keyword collection. 

Yes! Of course, Google captures users’ intentions better than any of us as “Google” is the 24/7 go-to solution for all of our doubts at any time, and digital marketers consider Google suggestions apt for long tail keywords. 

To avoid Google getting influenced by your search history, going Incognito helps. Using VPN benefits while searching for keywords based on demographics to fetch the keywords for specific target audiences. Google also covers language parameters if you want to find keywords for a particular language. 

Search Terms Used by Shoppers on Your Website:

If you already have an eCommerce website and are trying to optimize it better, the search bar on your website is a real rescuer. All the queries from your website’s search bar are the potential keywords actively looked upon by your prospects.

Analyze those keywords to understand the user’s search intent, the category, or the product they are looking for.

Google Search Console insights: 

Google search console, priorly known as Google webmaster tools, is a web service by Google that is an effective tool for keyword discovery of your eCommerce category and product pages. 

Search Console’s “Performance” feature shows you the best search terms users typed to reach a specific web page. Use these search terms across your relevant eCommerce pages to experience crazy organic traffic.

GSC works wonders with other aspects of SEO and search visibility and is an excellent tool for identifying high-performing keywords that help retain organic traffic. 

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Conclusion

Keyword research for product and category pages of eCommerce websites can be frantic, with too many possibilities and search intents to be covered while collecting the keywords. Understanding your target audience’s search intentions towards an eCommerce website changes every minute. However, these tips and strategies will lead you through the keyword research process. 

Looking for an expert digital marketing company to strengthen your marketing landscape? Talk to one of our experts.

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