Project Awareness
The client, a leader in IT Consulting Services, specializes in digital transformation, cloud and IT infrastructure, Robotic Process Automation, Data Science and Analytics, and Cybersecurity. With over ten years of experience, they focus on a customer-centric approach to innovation, creating advanced technological solutions that facilitate seamless business transformations. Their comprehensive suite of technology solutions and services, future-oriented outlook, and business consulting-led methodology support clients throughout their business transformation journey.
Client Objectives
- The website design and functionality were outdated, failing to represent their innovative capabilities and hindering their ability to attract and retain visitors.
- High bounce rates and slow loading speeds were undermining the user experience, driven by outdated content and suboptimal website performance.
- Existing SEO efforts were not yielding results, resulting in poor search engine rankings and limited organic traffic.
- A lack of coherence in branding and messaging across digital platforms diluted the client’s market positioning and brand identity.
- The website was not effectively engaging users, resulting in low interaction and a weak lead conversion rate.
- Inefficient tracking and analytics impeded the client’s ability to measure campaign success and make data-driven decisions.
Zerozilla’s Solution
Services Offered:
Resolution Approach
UI/UX Design Solution
- Creating Website Structure: We strategically designed the website structure to align with business offerings and marketing objectives, ensuring a seamless integration of user journey and business goals.
- Crafting Brand Kit: Developed a cohesive brand kit to maintain consistent branding and messaging across all digital platforms, creating a unified brand identity.
- Actual Design (Figma): Using Figma, we created modern, engaging website designs that not only enhanced visual appeal but also ensured an intuitive user experience, setting the stage for improved user engagement.
- Mobile-First Design: Implemented a mobile-first design approach to ensure optimal performance and user experience across all devices, recognizing the growing importance of mobile users.
- Interactive Elements: Added interactive elements such as animations, hover effects, and dynamic content to engage users and make the browsing experience more enjoyable.
Enterprise Web Development
- Choosing WordPress Tech: We selected WordPress for its flexibility and scalability, ensuring the website could be easily managed and updated as the business evolved.
- Content Development: Aligned content creation with the new UI/UX design, producing compelling, SEO-optimized content that resonated with the target audience.
- Proper CTAs and Lead Magnets: Strategically placed calls-to-action and lead magnets to drive conversions and capture leads, seamlessly integrating with the overall user experience.
- Performance and Speed Optimization: Enhanced website performance and loading speed, significantly reducing bounce rates and improving overall user satisfaction.
- Regular Maintenance: Implemented regular maintenance protocols to ensure the website remained up-to-date and secure, fostering trust and reliability among users.
- Security Enhancements: Implemented advanced security measures, including SSL certificates, regular vulnerability assessments, and automated backups to protect sensitive data and build user trust.
- Integration with CRM and Marketing Tools: Integrated the website with CRM and marketing automation tools, streamlining lead management and enhancing marketing efforts.
- Content Management System (CMS) Training: Provided comprehensive training for the client’s team on using the WordPress CMS, empowering them to manage and update content independently.
- Analytics and Reporting Integration: Integrated advanced analytics and reporting tools, enabling the client to track user behavior, measure campaign success, and make data-driven decisions.
- Localized Website Development: Developed localized websites and microsites tailored for in-house projects and audiences in the UK and KSA, incorporating region-specific UI elements and content to effectively engage diverse user bases.
Digital Marketing
- Comprehensive SEO Strategy: Conducted in-depth keyword research, implemented on-page and technical SEO improvements, and executed off-page SEO tactics, resulting in higher search engine rankings, increased organic traffic, and improved online visibility.
- Targeted Social Media Marketing (SMM): Developed and managed a content calendar featuring engaging visuals, videos, and posts tailored to the target audience, fostering greater engagement, expanding the client’s social media presence, and boosting brand awareness.
- High-Quality Content Creation: Produced SEO-optimized blogs, insightful case studies, and audience-specific articles, establishing the client as a thought leader in the IT consulting space and driving traffic to the website.
- Reputation Management and Employee Engagement: Enhanced online reputation by actively managing reviews on platforms like Glassdoor and AmbitionBox, responding to feedback, and encouraging positive reviews, thereby building trust and credibility.
- Engaging Press Releases and Live Sessions: Developed and distributed press releases and hosted live sessions to announce new services, achievements, and industry insights, increasing brand visibility and direct audience interaction.
- Dynamic Podcasts and Webinars: Created engaging scripts and videos for podcasts and webinars, offering valuable insights and thought leadership, which helped in building a loyal audience base and nurturing leads.
- Compelling Video Marketing: Produced product videos, storyboards, and a monthly service-related video series to visually communicate the client’s value propositions, driving higher engagement and retention rates.
- Team and Culture Features: Highlighted the expertise and achievements of the client’s team through campaigns like “I am Skillmine” and “INSEED,” humanizing the brand and fostering a deeper connection with the audience.
- Performance Marketing Campaigns: Launched targeted Google Ads, YouTube ads, and LinkedIn ads to drive qualified leads and support recruitment efforts, ensuring measurable returns on investment.
- Personalized Email Marketing: Developed targeted email campaigns for different solutions and regions (India, USA, UK, Middle East), nurturing leads, and enhancing customer relationships through tailored content.
- Effective Lead Generation: Achieved a steady flow of 6-10 organic leads per month through a combination of strategic SEO, content marketing, and social media efforts.
- Informative LinkedIn Newsletters: Produced and distributed insightful LinkedIn newsletters to keep the audience informed about industry trends, company updates, and valuable content, fostering ongoing engagement and retention.
Value Unlocked
- Created a highly optimized, interactive website with improved user experience for each product and regional audience.
- Enhanced audience targeting with tailored content and targeting.
- Achieved top positions for keywords in search engine rankings.
- Increased organic traffic by 20-40% month on month.
- Boosted organic lead generation by 20% month on month.
- Achieved 4.5 to 4.7 star ratings on ORM platforms with increased employee engagement.
- Generated leads for digital transformation through performance marketing (Google Ads).
- Increased LinkedIn fanbase by 40-50% every quarter.
- Maintained a 95-98% website health score for SEO.
