With the internet spreading far and wide, the potential for an eCommerce business is growing. Nevertheless, the market competition has increased multifold with the increasing presence of eCommerce businesses on the internet. So, what is an eCommerce business, and how can you make your eCommerce website needs to stay ahead of the competition:
What is eCommerce?
The buying and selling of goods and services over an electronic medium, usually the internet, is called eCommerce. The eCommerce business model is self-explanatory; rather than having products displayed in a physical store setup, a company places its goods or services on a website for online sales.
There has been a dramatic explosion in eCommerce firms because it’s incredibly simple and convenient to start an online store. Additionally, it is less expensive than physical retailers.
Here are some most crucial eCommerce features your website needs:
A well-designed shopping cart
A shopping cart is a prerequisite for all e-commerce websites. Customers can examine their order summary, add or remove items from their basket, adjust quantities, select a shipping method, enter promotional codes, or continue shopping here.
A shopping cart on an e-commerce website should ideally have a straightforward visual layout, company identity (colors, logo, motto), and prominent checkout buttons.
Customized Call to Action
Call to Action (CTA) is a technique for enticing visitors to your website to take action. If strategically positioned, CTA buttons can help buyers progress through the sales funnel and boost website conversion rates.
Creating a customized CTA that customers genuinely relate to and act upon can encourage sales for your eCommerce business.
Swatches
Colour swatches are a simple yet effective component of e-commerce websites. They are thumbnail pictures that depict specific hues, designs, and shapes for your product version. Swatches, instead of drop-down options, can assist a customer in quickly and easily visualizing your product.
Some brands go the extra mile by allowing customers to create personalized designs on the website and see them in real time. An example is the US-based apparel store Roller-Rabbit.
Product Reviews
Reviews are innovative elements of eCommerce website design that boost client loyalty. Consumers believe online reviews to be as reliable as personal recommendations. Ecommerce companies can use modules from the most well-known review sites, including Yelp, Trustpilot, and Facebook, depending on the functionality of their websites.
Customer reviews also contribute keywords to your online store, enhancing search engine optimization (SEO), another crucial component of any e-commerce website. eCommerce businesses like lids shopping site Firstcry offer users the chance to give their reviews on the products listed. This helps new customers to build trust regarding the product.
Special offers and discounts
Some of the best e-commerce website features are discounts, offers, and freebies directly featured on the product page. They encourage customers to make larger purchases because they believe they save more money. Customers who are presented with limited deals are motivated to complete a purchase immediately rather than delay it. Create “Buy one, Get two” specials, add on-sale buttons, and make secret sales available to registered users to draw in customers like a magnet. Great Indian Festival by Amazon and Myntra Big Fashion Festival are examples of brands offering special offers and discounts during the festive season (Navratri).
Easy check-out:
A study by Baymard Institute says that the average documented online shopping cart abandonment rate stands at 69.99%. An optimized, user-friendly checkout is one of the characteristics of a quality e-commerce website that will lower your cart abandonment rate and keep customers coming back to your store. Have buyers fill out only the fields necessary to make a transaction, such as the shipping and billing addresses, credit card information, and payment method. Adding more fields to fill out can frustrate your customers and leave your website or make a purchase but decided not to return.
Conclusion
Creating a user-friendly layout is essential to the success of an e-commerce website. It should provide value to the user through thorough product descriptions or a simple checkout process. Reach out to Zerozilla to know how we can assist you in creating an unforgettable customer experience.
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