Smart Automation for Complex B2B Account Operations
Overview
A leading global provider in AV infrastructure needed a seamless digital interface to streamline how its B2B customers manage their post-sale transactions—quotes, bids, orders, and returns. The existing process relied heavily on emails and phone support, causing delays and inefficiencies.
The Zerozilla team delivered a centralized “My Account” portal integrated within the client’s existing eCommerce ecosystem. This web application empowered customers to access, act on, and track critical account-related activities with zero dependency on support teams—enhancing both experience and efficiency.
Problem
As the client’s B2B user base expanded, the limitations of their manual workflows became more apparent. Customers had no real-time access to orders or quotes, bid approvals were delayed, and return processes were fragmented.
This lack of transparency and control not only impacted customer satisfaction but also increased internal workload for the support and sales teams. A unified digital solution became essential to meet evolving customer expectations and scale operations efficiently.
We started by evaluating the existing friction points in the customer journey.
Choosing the Technology
We selected a robust stack combining .NET Core for the backend and Next.js for a modern, responsive frontend.
Technology Stack
Built with Next.js, .NET Core, and MS SQL, integrated with SAP, Salesforce, Sitecore, and deployed via Azure DevOps on Microsoft Azure.
Tools Used
Postman for API testing, GitHub for version control, Figma for UI/UX design collaboration, and Jira for project management and sprint tracking.
Methodologies Involved
Agile (Scrum) methodology with 2-week sprints, daily standups, sprint demos with stakeholder feedback, and a strong focus on continuous integration and quality assurance.
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