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case study

Custom OTT Platform for Regional Streaming: A Cross-platform Case Study 

Industry

Entertainment

Platforms

Web & Mobile

Services Provided

Custom App Development, CMS, Admin Portal, UI/UX

End-to-End OTT Platform Development for Regional Content Distribution

Overview

The client is an OTT platform designed to empower independent movie producers and captivate Indian entertainment consumers across devices. Developed over a span of 12 weeks, the project aimed to bridge the gap between content creators and viewers through seamless digital distribution, intuitive design, and flexible monetization.

The platform comprises Android & iOS mobile apps, an Android TV app, a responsive web application for streaming, a producer-focused CMS, and an admin management portal. With a focus on localization, content security, and dual revenue models, the platform redefines regional content delivery.
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Problem

The client wanted to launch a full-fledged OTT platform where producers could independently upload, manage, and monetize their films without ongoing developer support. A major gap existed in the market for a self-service content delivery system that supports both subscription and one-time pay-per-view models.

Two significant challenges were identified: building a seamless multi-device playback experience for Indian audiences and enforcing strict playback controls—like one-time views without seek options. The solution also needed to provide high-performance streaming without buffering, content security, and an interactive interface inspired by top OTT giants.

Zerozilla’s Solution

Technology Stack Used

Solution

Here are the solutions offered by Zerozilla:

  • Built a scalable OTT ecosystem spanning mobile, TV, and web platforms
  • Designed a producer-first CMS for complete control over content and metadata
  • Integrated dual monetization models with custom video player logic and DRM

Features

The Dev Lab

Where We Began
We kicked off with UI/UX finalization, followed by agile-based development.
Choosing the Technology
Flutter ensured one codebase for Android, iOS, and Android TV, while React handled dynamic web UI.
Technology Stack
Node.js backend with MongoDB; React and Flutter for UI; Vimeo for streaming.
Tools Used
Jira for task tracking, Figma for UI/UX design, Vimeo APIs for video delivery.
Methodologies Involved
Agile + Scrum with daily stand-ups and weekly demos to ensure rapid iteration and client feedback loops.

Our Design & Development Team

Key Achievements & Impact

The platform revolutionized producer-led content delivery by drastically reducing publishing time and offering powerful monetization options.
Faster Content Publishing:
Cut content upload and publishing time by 60%.
Seamless & Secure Playback:
Delivered smooth, DRM-secured playback across devices.
Flexible Viewing Experience:
Enabled end-users to choose between subscription and one-time view models.

Looking to Launch Your Own Digital Platform?

Whether it’s OTT, eLearning, media, or content-driven apps, we build scalable, secure, and high-performing online platforms tailored to your business vision.

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