Custom OTT Platform for Regional Streaming: A Cross-platform Case Study
Industry
Entertainment
Platforms
Web & Mobile
Services Provided
Custom App Development, CMS, Admin Portal, UI/UX
End-to-End OTT Platform Development for Regional Content Distribution
Overview
The client is an OTT platform designed to empower independent movie producers and captivate Indian entertainment consumers across devices. Developed over a span of 12 weeks, the project aimed to bridge the gap between content creators and viewers through seamless digital distribution, intuitive design, and flexible monetization.
The platform comprises Android & iOS mobile apps, an Android TV app, a responsive web application for streaming, a producer-focused CMS, and an admin management portal. With a focus on localization, content security, and dual revenue models, the platform redefines regional content delivery.
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Problem
The client wanted to launch a full-fledged OTT platform where producers could independently upload, manage, and monetize their films without ongoing developer support. A major gap existed in the market for a self-service content delivery system that supports both subscription and one-time pay-per-view models.
Two significant challenges were identified: building a seamless multi-device playback experience for Indian audiences and enforcing strict playback controls—like one-time views without seek options. The solution also needed to provide high-performance streaming without buffering, content security, and an interactive interface inspired by top OTT giants.
The platform revolutionized producer-led content delivery by drastically reducing publishing time and offering powerful monetization options.
Faster Content Publishing:
Cut content upload and publishing time by 60%.
Seamless & Secure Playback:
Delivered smooth, DRM-secured playback across devices.
Flexible Viewing Experience:
Enabled end-users to choose between subscription and one-time view models.
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