case study

Efficiency in Education: A Marketplace Portal Success Story 

Industry

Education 

Platforms

Web

Services Provided

Web Development, UI/UX Design

Building a Scalable Marketplace Portal for Private Education Institutions to Enhance Course Visibility and Student Engagement

Overview

The client, a Bangalore-based education services provider, aimed to develop a marketplace portal that would enable private education institutions to list their courses, attract students, and efficiently manage their offerings. They required a feature-rich platform with seamless navigation, robust user engagement tools, and a centralized system for onboarding, payment collection, CRM, and marketing.

Problem

The client faced challenges in creating a centralized platform that would allow education institutions to manage their course offerings while ensuring a smooth experience for students. They needed a structured module for users, institutions, and administrators, along with interactive features like ratings, feedback, and personalized recommendations to improve student engagement and decision-making.

Zerozilla’s Solution

Technology Stack Used

Solution

Zerozilla offered the following solutions:

  • Designed a marketplace portal with distinct modules for users, institutions, and super admins.
  • Integrated course listing and student engagement features for institutions to enhance visibility.
  • Developed a user module allowing students to browse, rate, and review courses.
  • Implemented a comprehensive institution management system for handling inquiries, courses, and user interactions.
  • Created a super admin module for overseeing onboarding, payment collection, CRM, marketing, and course recommendations.
  • Ensured seamless navigation and user experience with intuitive UI/UX design.
  • Integrated secure payment options for easy transactions.
  • Implemented data analytics and reporting tools for institutions to track student engagement and course performance.

Features

The Dev Lab

Where We Began
We conducted extensive research to understand market needs, competitor strategies, and user expectations, ensuring that the platform addressed all critical pain points.
Choosing the Technology
To provide scalability, flexibility, and an interactive user experience, we chose trending technologies for front-end and backend, ensuring smooth functionality across devices.
Technology Stack
React Native was chosen for front-end, Node.js for backend, MongoDB as database, and SSL encryption for data protection.
Tools Used
Google Analytics was chosen for traffic analysis, CRM tools for customer relationship management, SEO tools for search engine optimization and Stripe & PayPal for secure payment processing.
Methodologies Involved
Agile development was undertaken for iterative progress, UI/UX best practices for enhanced usability, continuous testing & QA for seamless and error-free experience.

Our Design & Development Team

Key Achievements & Impact

The marketplace portal significantly improved course visibility and student engagement, making it easier for institutions to attract students. The integration of ratings and feedback enhanced student confidence in course selection. Additionally, the platform’s data-driven recommendations helped institutions tailor their offerings, leading to higher course completion rates.
40% Enrollment Boost:
Improved course visibility led to a significant rise in student enrollments.
Higher Student Engagement:
Interactive tools like ratings, reviews, and feedback enhanced student participation.
Streamlined Operations:
Automated CRM, payment collection, and institution management improved efficiency.
Stronger Brand Presence:
Digital marketing support helped institutions attract and retain more students.
Scalable Growth:
The platform is designed for future expansion into new education sectors.

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