Efficiency in Education: A Marketplace Portal Success Story
Industry
Education
Platforms
Web
Services Provided
Web Development, UI/UX Design
Building a Scalable Marketplace Portal for Private Education Institutions to Enhance Course Visibility and Student Engagement
Overview
The client, a Bangalore-based education services provider, aimed to develop a marketplace portal that would enable private education institutions to list their courses, attract students, and efficiently manage their offerings. They required a feature-rich platform with seamless navigation, robust user engagement tools, and a centralized system for onboarding, payment collection, CRM, and marketing.
Problem
The client faced challenges in creating a centralized platform that would allow education institutions to manage their course offerings while ensuring a smooth experience for students. They needed a structured module for users, institutions, and administrators, along with interactive features like ratings, feedback, and personalized recommendations to improve student engagement and decision-making.
We conducted extensive research to understand market needs, competitor strategies, and user expectations, ensuring that the platform addressed all critical pain points.
Choosing the Technology
To provide scalability, flexibility, and an interactive user experience, we chose trending technologies for front-end and backend, ensuring smooth functionality across devices.
Technology Stack
React Native was chosen for front-end, Node.js for backend, MongoDB as database, and SSL encryption for data protection.
Tools Used
Google Analytics was chosen for traffic analysis, CRM tools for customer relationship management, SEO tools for search engine optimization and Stripe & PayPal for secure payment processing.
Methodologies Involved
Agile development was undertaken for iterative progress, UI/UX best practices for enhanced usability, continuous testing & QA for seamless and error-free experience.
The marketplace portal significantly improved course visibility and student engagement, making it easier for institutions to attract students. The integration of ratings and feedback enhanced student confidence in course selection. Additionally, the platform’s data-driven recommendations helped institutions tailor their offerings, leading to higher course completion rates.
40% Enrollment Boost:
Improved course visibility led to a significant rise in student enrollments.
Higher Student Engagement:
Interactive tools like ratings, reviews, and feedback enhanced student participation.
Streamlined Operations:
Automated CRM, payment collection, and institution management improved efficiency.
Stronger Brand Presence:
Digital marketing support helped institutions attract and retain more students.
Scalable Growth:
The platform is designed for future expansion into new education sectors.
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