The client, an online portal based in the US, specializes in facilitating international higher education and assists universities in sourcing top-tier C-Level executives. Leveraging their extensive internal networks and leveraging platforms like LinkedIn, they were determined to refine their operations for heightened efficiency. Initially reliant on conventional methods such as mass email campaigns to reach potential candidates, they recognized the limitations of this approach. The fluctuating engagement levels on email platforms led to diminished applicant interest over time. The client needed a centralized portal for more seamless engagement.
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