About the Role
We are looking for a data-driven PPC & Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple client accounts.
The ideal candidate should have hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, campaign optimization, conversion tracking, and lead generation strategies. Agency experience and exposure to B2B marketing campaigns are highly preferred.
Key Responsibilities
Campaign Planning & Execution
- Plan, launch, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop campaign strategies aligned with client objectives and target audiences.
- Conduct keyword research, audience targeting, and competitor analysis.
Campaign Optimization
- Continuously monitor campaign performance and optimize for CTR, CPC, CPL, ROAS, and conversions.
- Perform A/B testing on ad creatives, landing pages, audiences, and bidding strategies.
- Identify opportunities to improve campaign efficiency and performance.
Lead Generation
- Drive high-quality leads through search, display, remarketing, and social advertising campaigns.
- Work closely with content, design, and web teams to improve conversion rates.
- Optimize landing page performance and user journeys.
Analytics & Tracking
- Set up and manage Google Analytics 4, Google Tag Manager, conversion tracking, and event tracking.
- Create dashboards and performance reports for clients and internal teams.
- Analyze campaign data and provide actionable recommendations.
Client Management
- Participate in client meetings and campaign reviews.
- Present campaign performance, insights, and optimization plans.
- Ensure timely communication and delivery of campaign objectives.
Budget Management
- Manage advertising budgets across multiple client accounts.
- Allocate budgets effectively to maximize campaign performance and ROI.
- Monitor spending and maintain campaign efficiency.
Required Skills & Experience
- 3–6 years of hands-on experience in PPC and Performance Marketing.
- Agency experience managing multiple client accounts.
- Strong expertise in Google Ads (Search, Display, Performance Max, Remarketing).
- Experience with Meta Ads Manager.
- Experience running LinkedIn Ads for B2B campaigns.
- Proficiency in Google Analytics 4 and Google Tag Manager.
- Strong understanding of conversion tracking and attribution models.
- Excellent analytical and problem-solving skills.
Preferred Qualifications
- Google Ads Certifications.
- Experience working with B2B, SaaS, IT Services, Technology, Healthcare, Education, or Manufacturing clients.
- Knowledge of CRO (Conversion Rate Optimization).
- Experience with marketing automation and CRM integrations.
- Familiarity with Looker Studio and reporting dashboards.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Campaign ROI
- Budget Efficiency
- Client Retention and Satisfaction
Must-Have Requirements
- Minimum 3 years of PPC experience.
- Agency background preferred.
- Proven track record of managing monthly ad spends.
- Experience handling multiple client accounts simultaneously.
- Strong understanding of B2B lead generation campaigns.
- Ability to independently manage campaigns from strategy to reporting.
If you’re passionate about performance marketing, love working with data, and enjoy driving measurable business results, we’d love to hear from you.
