About the Role
We are looking for an ambitious and commercially driven Software Sales Development Representative (SDR) to build Zerozilla’s digital marketing sales pipeline across India.
The role will focus on identifying businesses that can benefit from Zerozilla’s digital marketing capabilities and converting those accounts into qualified sales opportunities through cold calling, email prospecting, LinkedIn outreach, networking, referrals, events, and consultative conversations.
You will work closely with Zerozilla’s marketing, digital strategy, and sales teams to understand prospective clients’ growth challenges and position the appropriate combination of SEO, paid advertising, social media marketing, content, website, lead generation, and creative services.
We are looking for someone who can move beyond simply asking prospects if they “need digital marketing” and instead conduct commercially relevant conversations around leads, revenue, visibility, ROI, customer acquisition, market expansion, and competitive positioning.
Key Responsibilities
ICP Development & Account Identification
- Identify high-potential companies across Zerozilla’s priority industries and markets.
- Research businesses based on revenue potential, marketing maturity, growth indicators, digital presence, and likely service requirements.
- Develop prospect lists aligned with defined Ideal Customer Profiles.
Decision-Maker Identification
Identify and engage relevant stakeholders including:
- Founders
- CEOs
- CMOs
- Marketing Heads
- Growth Heads
- Digital Marketing Managers
- Sales Heads
- Business Heads
- E-commerce Heads
Understand individual stakeholder priorities and customize messaging accordingly.
Outbound Lead Generation
Build a consistent qualified opportunity pipeline through:
- Cold calling
- Email outreach
- LinkedIn outreach
- LinkedIn Sales Navigator
- Referrals
- Networking
- Events
- Database prospecting
- Account-based outbound campaigns
Digital Presence Research
Before approaching strategic prospects, analyze publicly available aspects of their digital presence to identify potential conversation opportunities around:
- Website visibility
- Search presence
- Paid advertising
- Social media activity
- Content strategy
- Competitor positioning
- Lead generation
Use research to create personalized, insight-led outreach rather than generic sales messages.
Discovery & Needs Identification
Conduct initial discovery conversations to understand:
- Business objectives
- Current marketing activities
- Target customer segments
- Lead-generation requirements
- Current agency/vendor relationships
- Marketing challenges
- Marketing budgets
- Expected outcomes
- Decision-making process
- Project timelines
Solution Positioning
Position relevant Zerozilla services against identified client requirements, including:
- SEO
- Local SEO
- Google Ads
- Meta Ads
- LinkedIn Marketing
- Social Media Management
- Content Marketing
- Lead Generation
- Website Development
- Conversion Optimization
- Graphic Design
- Video Editing
The SDR should focus on business outcomes and solving client problems, rather than selling isolated services.
Account-Based Prospecting
For high-value accounts:
- Research the company.
- Identify multiple decision-makers.
- Understand likely marketing requirements.
- Create personalized messaging.
- Execute coordinated LinkedIn, email, and phone outreach.
- Develop multiple stakeholder relationships.
- Convert engagement into a discovery meeting.
Objection Handling
Manage initial objections concerning:
- Pricing
- Existing agencies
- Internal marketing teams
- Marketing ROI
- Previous agency experiences
- Competitor offerings
- Budget availability
- Results expectations
Networking & Client Meetings
- Participate in relevant industry events, conferences, business networking groups, and exhibitions.
- Meet qualified prospects in person where commercially relevant.
- Build a strong professional network of founders and marketing decision-makers.
Qualification & Handoff
Ensure opportunities meet Zerozilla’s qualification standards before transitioning them to senior sales or digital strategy teams.
Capture complete information on:
- Business problem
- Required services
- Budget
- Authority
- Need
- Timeline
- Current marketing setup
- Existing vendors
- Expected outcomes
- Decision-making process
CRM & Follow-Up Discipline
- Maintain accurate prospect records and sales activity.
- Update opportunity stages consistently.
- Document discovery insights and customer requirements.
- Maintain structured follow-up sequences.
- Ensure no qualified prospect is lost because of inconsistent follow-up.
Sales & Marketing Collaboration
Work closely with Zerozilla’s Digital Marketing team to:
- Understand service capabilities.
- Improve sales pitches.
- Develop industry-specific collateral.
- Create prospect-specific proposals.
- Share frequently observed customer pain points.
- Identify emerging market opportunities.
- Improve ICPs and outbound messaging.
Market & Competitive Intelligence
Continuously monitor Indian digital marketing competitors and market trends and share intelligence regarding:
- Competitor pricing
- Service packages
- Prospect expectations
- New market opportunities
- High-demand services
- Industry-specific challenges
Mandatory Requirements
B2B Sales Experience
2–4 years of experience in:
- Digital marketing sales
- Agency business development
- IT/technology services sales
- SDR/BDR
- B2B consultative sales
Digital marketing/agency sales experience is strongly preferred.
Digital Marketing Knowledge
The candidate must understand the fundamentals of:
- SEO
- Google Ads/PPC
- Meta Ads
- Social Media Marketing
- LinkedIn Marketing
- Content Marketing
- Websites and Landing Pages
- Lead Generation
- Analytics and Marketing ROI
Outbound Sales Capability
Proven ability to generate new opportunities using a combination of cold calling, email, LinkedIn, referrals, networking, and account research.
Communication
Excellent spoken and written English, presentation skills, prospect management, negotiation, and business communication.
Target Orientation
Must be comfortable working against targets for:
- Prospecting activity
- Qualified meetings
- Opportunities
- Pipeline
- Revenue contribution
Preferred Qualifications
- Experience working in or selling for a digital marketing agency.
- Experience selling monthly retainers and project-based digital services.
- Existing professional network of founders, business owners, CMOs, or marketing leaders.
- Experience with HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar platforms.
- Ability to independently research accounts and identify business opportunities.
- Understanding of digital marketing metrics such as:
- CPL
- CAC
- ROAS
- Conversion Rate
- Organic Traffic
- Search Rankings
- Lead Quality
- Strong negotiation, presentation, and relationship-building skills.
Key Performance Indicators
The SDR will be measured on:
- Qualified meetings booked
- Sales-qualified opportunities generated
- Pipeline value created
- Meeting-to-opportunity conversion
- Target-account engagement
- Outbound response and conversion rates
- Follow-up effectiveness
- CRM discipline
- Contribution to Digital Marketing revenue
About Zerozilla
Zerozilla is a global software development and digital marketing partner delivering technology and performance-driven digital marketing solutions to businesses seeking scalable growth. Its broader capabilities span software development, cloud applications, UI/UX, software modernization, technology integrations, digital marketing, website development, SEO, content, graphic design, and video editing.
Digital Marketing Capabilities
- Digital Marketing Strategy
- Search Engine Optimization
- Performance Marketing
- Google Ads / PPC
- Meta & Social Media Advertising
- Social Media Management
- Content Marketing
- Lead Generation
- Website Development
- Graphic Design
- Video Editing & Creative Services